Campaign Awards

Eligibility Period:

Entries must be for work conducted between January 1, 2016 and January 31, 2017 in order to be eligible to enter into the PR Awards Asia 2017. Your work must have made an impact during this time period and the results you provide must be within this time frame. Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying time period.

The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.


Endorsement:

All Campaign awards entries must be endorsed by your client representative authorizing the entry and data. The entry will only be accepted with your client endorsement. You will need to provide your client contact details on the online submission system and the endorsement email can be generated and emailed directly to your client.

 

 

 Campaign Awards categories

   
> General Consumer Awards    > Corporate Awards
> Industry Market Awards  > Social Education & Philanthropy Awards
> Targeted Audience Awards
 > Technique Awards
> Campaign Of The Year  
   
 

GENERAL CONSUMER AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement
     

AA. Arts, Entertainment & Media Campaign of the Year

This award honours success in the arts and entertainment, including films, magazines, TV shows, books, newspapers, or websites. Entries for outstanding work in promoting individual celebrities are also welcome.

 

AB. Brand Development Campaign of the Year (Product) 

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (product) through the use of PR.

 

AC. Brand Development Campaign of the Year (Service) 

This award recognises outstanding success in the ongoing development, repositioning, reinvigoration, or re-launch of an established consumer brand (service) through the use of PR.


AD. Consumer Launch Campaign of the Year

This award is for the launch of a new product or service through the use of PR. The ability to create buzz and brand recognition, as well as evidence of sales/usage, are all essential factors in determining the winner.

 

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INDUSTRY MARKET AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement
     

BA. Healthcare Ethical Campaign of the Year

This category covers ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company relating to ethical (prescription only) drugs. Campaigns can be at any stage in a product lifecycle and include communications with target audiences such as prescribers, primary care teams, patient groups and specialist media as well as disease awareness and direct-to-consumer work. A campaign on behalf of a health-related cause (for example, set by a government agency), however, should enter the Public Sector Campaign of the Year.


BB. Technology Campaign of the Year

Both business-to-business and consumer campaigns are eligible, provided they are focused in the area of technology. These may include, but are not limited to, product launches or innovations, uses and applications of technology, or technological issues and advancements.


BC. Business-to-Business Campaign of the Year

The target audience might be a niche business sector or the business community at large. However, entries that involve switching to the consumer market should be entered in either the Consumer Launch Campaign of the Year or the Product Brand Development Campaign of the Year categories.

 

BD. Sports Campaign of the Year 

This award recognises successful campaign that demonstrates the best use of PR to promote a sports related activity or event.

 

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TARGETED AUDIENCE AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement
     

CA. Employee Communications Campaign of the Year

An award recognising skill in communicating a merger or acquisition, change management, rebranding, restructuring, layoffs, or other issue/problem of an internal communications nature.

 

CB. Asia-Pacific PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed across at least 5 countries in Asia. This category is open to PR campaigns with a purely Asian focus, or a global campaign that includes at least 5 countries in the Asia-Pacific region. Entries in this category are not precluded from entering any of the other campaign categories.


CC. Australia/New Zealand PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed in Australia and/or New Zealand. Entries in this category are not precluded from entering any of the other campaign categories.


CD. Greater China PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed in the Greater China region. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include China, Hong Kong, Macau and Taiwan.

 

CE. Japan/Korea PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed in Japan and/or South Korea. Entries in this category are not precluded from entering any of the other campaign categories. 


CF. South Asia PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed in South Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Bangladesh, Bhutan, India, Nepal, Pakistan, Sri Lanka.


CG. Southeast Asia PR Campaign of the Year

Awarded to the PR campaign that is most effectively executed in Southeast Asia. Entries in this category are not precluded from entering any of the other campaign categories. Markets can include Cambodia, Indonesia, Laos, Malaysia, Myanmar (Burma), Philippines, Singapore, Thailand, Vietnam.


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CORPORATE AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement
     

DA. Corporate Branding Campaign of the Year

Honours the most outstanding use of PR in the launch of a new company, or in a corporate rebranding initiative. The winner will demonstrate effective recognition beyond mere brand-name recognition to show an appreciation and understanding of key message points among the target audience.


DB. Public Affairs Campaign of the Year

Entries should relate to the most effective use of public affairs to change/enlist political and/or public opinion. Although advertising materials will be considered, the judges also will be looking for evidence of work in research, media relations, grassroots community activity, and also lobbying.

 

DC. Corporate Publications

This category includes both printed material and electronically published material produced on behalf of an organisation. This includes internal publications such as staff newsletters and magazines, as well as consumer publications, brochures and annual reports and shareholder information. Three different sample copies should be included as your support material (online) together with details of how and where the publication was circulated and a circulation figure. The budget should be broken down into editorial, production and distribution costs.


DD. Financial Communications Campaign of the Year

This award will be given to the most effective on-going campaign or one-off project in the financial sector during the year. Judges will be concentrating on work that is primarily targeted at investors or other financial industry audiences and not personal finance campaigns.

 

DE. Crisis or Issues Management Campaign of the Year

This award will be given to the most effective crisis- or issues-management work by an agency or corporate PR team, or a combination of both. The objectives, strategy and method deployed should be clearly set out. Because of the sensitive nature of crisis-or issues-management work, entrants may mark parts of their submission as strictly confidential and not for publication.

 

DF. Media Relations Campaign of the Year 

Honours the most effective campaign designed to promote a product or service through the mass media – newspapers, magazines, radio and television. Judges will be looking for evidence on the change in attitudes among target media audience.

 

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SOCIAL EDUCATION & PHILANTHROPY AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement

 

EA. Public Sector Campaign of the Year

Open to government departments and public-sector agencies (e.g. federal, state, military, municipal, local or public health authorities). Judges will look for the most effective campaign or communication programme on a single topic (e.g. health, crime, defence, etc).


EB. Corporate Social Responsibility Campaign of the Year

This award recognises a campaign or ongoing project that utilises or integrates a social responsibility to promote or enhance corporate image or specific products/services. This award recognises a campaign or an ongoing project that creates sustainable benefits to society while enhancing corporate reputation, employee retention and customer loyalty.


EC. Environmental Campaign of the Year

This award recognises a campaign or ongoing project that utilises or integrates environmental responsibility to promote or enhance corporate image or specific products/services. This award recognises a campaign or an ongoing project that creates sustainable benefits to the environment while enhancing corporate reputation, employee retention and customer loyalty.

 

ED. Nonprofit Campaign of the Year

This category will recognise the most effective work by a nonprofit organization for fundraising, or in changing or enlisting political, public, or corporate opinion. As well as results, the judges will consider the cost-effectiveness of the campaign and, in the case of fundraising activities, the amount of money raised.

 

EE. Public Education Campaign of the Year  

Entries should relate to the most effective work done to implement a successful public education to raise public awareness and/or change opinion or behaviour. 

 

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TECHNIQUE AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

Your agency name and logo must not appear anywhere in the written submission or any of the supporting materials submitted.

 

 The two-page entry should be divided into the following sub-headings:

  • Situation analysis
  • Objectives
  • Target/audience analysis
  • Budgets
  • Strategy
  • Creativity and originality
  • Execution and tactics
  • Evaluation of success/measurement

 

FA. Best Use of Analytics

This award will go to the campaign, project, or program that demonstrates the most effective use of research and evaluation in both setting goals and measuring success. As well as effective media evaluation, the judges will expect to see evidence of how research among target audiences was used to help set the objectives and strategy, and how it was used to measure the effectiveness of the campaign against those objectives.

 

FB. Best Use of Broadcast/Video

A combination of creativity, cost-effectiveness, and overall impact will be considered. A copy of the film program, VNR, ANR, SMT, b-roll, or online footage must be included with entries, as well as background information on the strategy behind the broadcast/video and evidence to support its success. Cost breakdown and use of outside vendors/contractors must also be included. 


FC. Best Use of Digital

This category covers projects which utilise creative ideas to execute/support PR campaigns through digital platforms. This may be through websites, micro sites, blogging, online polling or additional functions being utilised as key PR tools to increase online presence. Judges are looking at how target market and audience are engaged, how key messages are promoted using ambassador/influencer (including celebrities)/blogger. This category awards successful ideas in creation of omni-channel digital content across different digital platforms and devices that enhance meaningful consumer engagement.


FD. Best Use of Social Media

This category recognizes all social media efforts to implement and enhance PR strategy/campaign in the work required to build a successful brand. Using innovative content and strategy in synergy with achieving campaign objectives. Judges are looking for how the use of social media in response to real-time to crises or related breaking news and events that impacts a brand and/or its community and providing post-crisis service or analysis. These may include use of blogs, Twitter, Facebook, mobile applications, or other emerging channels that are products of social technology.


FE. Promotional Activity of the Year

For the most effective, attention-grabbing promotional event of the year. Please include information on the aim, cost breakdown, use of outside vendors/contractors, size of the event/activity and whether it stood alone or was part of a larger campaign.

 

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CAMPAIGN OF THE YEAR

This award cannot be entered directly. The chairman of the judges, along with the judging panel will decide on the entry considered the best of the individual campaign winners in the General Consumer Awards, Industry Market Awards, Targeted Audience Awards, Corporate Awards, Social Education & Philanthropy Awards and Technique Awards categories.

 

 

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