Gold Awards

Eligibility Period:

Entries must be for work conducted between January 1, 2016 and January 31, 2017 in order to be eligible to enter into the PR Awards Asia 2017. Your work must have made an impact during this time period and the results you provide must be within this time frame. Elements of your work may have been introduced earlier and continued through this period, but your case must be based on data and results relative to the qualifying time period.

The work must be carried out and conceptualised within Asia-Pacific for the Asia-Pacific market(s), including Australia and New Zealand.


Endorsement:

All Gold awards entries must be endorsed by a senior management member from your agency/company, and cannot be endorsed by the same person who submitted the entry. You will need to provide your nominated endorser's details on the online submission system and the endorsement email can be generated and emailed directly to them.

 

  

The Gold Awards are the most prized of all, recognising the overall achievements in the industry, from the talented professionals, agencies and communicators within the region.

 

 

Gold Awards categories

> People & Team Awards                    
> Consultancies & Network Awards  


A two-page entry is required in each of the Gold Awards categories. Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman,no less than 11 point type size, single spaced.


Please refer to the individual category descriptions for the headings/details to include in your written submission.

 

 

PEOPLE & TEAM AWARDS


Written entry for Gold Awards - People categories

The two-page entry should be divided into the following sub-headings:

  • Bio of the nominee/brief resume/education background
  • Accomplishments achieved during the eligibility period
  • Activities outside work, including charity, industry associations, etc.


Support materials

Entrants may include employer testimonials, as well as media coverage and samples of work achievements in all formats as support materials.
 

GA. Young PR Professional of the Year - In-House               

Open to PR professionals within in-house departments who turn 30 years old or under 30 as of January 31, 2016. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications. Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.

 

GB. Young PR Professional of the Year - Agency              

Open to PR professionals within PR consultancies who turn 30 years old or under 30 as of January 31, 2016. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age, and professional qualifications. Judges will look for evidence of outstanding achievements in handling PR campaigns, showing strategic skills and creativity, relevance to brief and results. They will also look for evidence of the nominee’s ability and willingness to extend their range of PR skills. Please include client testimonial(s) as support material.

 

GC. PR Professional of the Year – In-House     

Celebrating the work of an in-house PR professional, whose leadership is advancing the public relations profession. The judges will look for evidence of outstanding achievement within the client side of the PR industry, scope, innovation, leadership and industry contribution within the eligibility period.

 

GD. PR Professional of the Year – Agency    

Honoring an individual who has demonstrated innovation and leadership in their agency and to the profession. Judges will look for evidence of outstanding achievement within the agency side of the PR industry, innovation, leadership, new business development initiatives, scope and industry contribution during the eligibility period.


GE. PR Agency Head of the Year                       

This award will be given in recognition of outstanding professional performance by an individual who has full operational responsibility for either a specific consultancy, or a network of consultancies.

 
 

Written entry for Gold Awards - Team category
The two-page entry should be divided into the following sub-headings:

  • Number of staff in team (please split executive and support staff)
  • PR budget during the eligibility period (broken down into areas of marketing activity directly under the team’s control)
  • Outline of overall organisation’s goals and the role of the communication team in achieving them
  • Outline of PR-related issues and objectives during the entry period
  • Notable campaigns – internal and/or external – during the entry period
  • Use of internal/external resources, including agencies, other companies, and – where applicable – other departments within the organisation


Support materials

Entrants may include employer testimonials, as well as media coverage and samples of work achievements in all formats as support materials.

 

GF. In-House PR Team of the Year                        

Open to any in-house corporate, government, or non profit communications team, this award recognises success in addressing issues related to management, corporate communications, and campaign execution, including crisis situations. Judges will look for bottom-line impact; ability to establish/reinforce communications’ role in the organisation and the C-suite; impact on the organisations’ broader reputation; creativity and originality of programmes; and the strategy and execution of those programmes.

 


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CONSULTANCIES & NETWORK AWARDS

Your written entry is of utmost importance as the judges will base their initial decisions on the strength of the arguments made. Your written entry must be no more than two single-sided pages of A4 paper typed in Times New Roman, no less than 11 point type size, single spaced.

 

GG. Australia/New Zealand PR Consultancy of the Year

Open to any PR consultancy in Australia or New Zealand. Entries may be a single office or national entry at the discretion of the entrant. This category does not recognise a network (see Asia Pacific Network of the Year). Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.


GH. Greater China PR Consultancy of the Year

Open to any PR consultancy in Greater China (applicable markets: China / Hong Kong / Macau / Taiwan). Entries may be a single office or national entry at the discretion of the entrant. This category does not recognise a network (see Asia Pacific Network of the Year). Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.


GI. Japan/Korea PR Consultancy of the Year

Open to any PR consultancy in Japan or South Korea. Entries may be a single office or national entry at the discretion of the entrant. This category does not recognise a network (see Asia Pacific Network of the Year). Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.

 

GJ. South Asia PR Consultancy of the Year

Open to any PR consultancy in South Asia (applicable markets: Bangladesh / Bhutan / India / Nepal / Pakistan / Sri Lanka). Entries may be a single office or national entry at the discretion of the entrant. This category does not recognise a network (see Asia Pacific Network of the Year). Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.


GK. Southeast Asia PR Consultancy of the Year

Open to any PR consultancy in Southeast Asia (applicable markets: Cambodia / Indonesia / Laos / Malaysia / Myanmar (Burma) / Philippines / Singapore / Thailand / Vietnam). Entries may be a single office or national entry at the discretion of the entrant. This category does not recognise a network (see Asia Pacific Network of the Year). Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.


GL. Boutique PR Consultancy of the Year

Open to any boutique PR consultancy in Asia-Pacific. Independent consultancies and consultancies that are not majority owned by a holding company or network are eligible to enter the ‘Boutique PR Consultancy of the Year’ category. may be a single office or national entry at the discretion of the entrant. Entrants must be majority-independent owned, or at minimum 51 per cent privately-held. Consultancies that are not eligible are those who are either majority or fully-backed by a holding company. This category does not recognise a network (see Mid-size Network of the Year or Asia-Pacific Network of the Year).

 

Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.

 

GM. New PR Consultancy of the Year

Open to any consultancy which has been operating for up to 24 months. Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development, PR innovation and thought leadership. Emphasis should be placed on the consultancy’s achievements within the period covered by this year’s awards.

 

GN. Asia-Pacific Network of the Year

This award is open to any owned group with at least three offices, each in seperate markets, in the Asia-Pacific region. Include: date of incorporation, numbers employed (split executive and support staff); key clients; two years’ fees and profits data. Judges will look for evidence of financial growth, client list growth, client retention, talent retention / development and PR innovation. Crucially, judges will also be looking for demonstrated ability to work in a cooperative manner, servicing clients in more than one office. Emphasis should be placed on the network’s achievements within the period covered by this year’s awards.

 

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