The Saptan Stories was India’s first ever crowdsourced digital arts campaign that required the participation of the general public, and innovative storytelling. The project invited the Indian public to generate a unique story, which was interpreted and illustrated by seven UK and Indian artists over seven weeks.
The agency performed an intensive research work to identify and convert the right media influencers with the ‘inherent love for literature and the arts’ to deliver the philosophy behind Saptan Stories in their stories and large format features, adding soul to the media reportage. Hence, motivating online and offline readers to be a part of the online event.
Through this campaign, Text100 India pivoted the transformation of British Council’s perception from an arts event organiser to an organization democratizing arts through unique digital formats, while promoting talent and creativity. The campaign reached out to 50mn millennials driving higher participation in the campaign.