With Christmas being the busiest time of year for deliveries, crowdsource courier, Go People required a proactive campaign leveraging the festive season to drive brand awareness and business leads.
In the true spirit of the silly season, the team identified a timely commonality among businesses in December – the workplace hangover.
Commissioning a survey, we identified the majority of Christmas parties were taking place on 14th December, making 15 December the most hungover day of the silly season. With this national hangover costing businesses $12.8m in lost productivity.
We then developed over 300 branded hangover kits to be distributed for free to businesses across Brisbane, Sydney and Melbourne, the same morning they were ordered.
We developed a fully integrated communications campaign that leveraged PR, radio advertising, experiential, video production, paid and organic social media and face-to-face communication.
By joining a highly talked about conversation during the Christmas period, we were able to cut through the Christmas media noise.