The brand ensured that influencers are utilised in the best manner across all platforms. The most important task was to choose the right influencers for the campaign who will build the campaign and attach their credibility to the campaign. An array of experts including a Child Nutritionist, Child Psychologist, expert Pediatricians were onboarded and used across the three phases of the campaign to highlight core campaign messages of Importance of strong immunity in kids and highlight effects of NO on a child’s psyche. Celebrity mothers like actor and independent mother Sushmita Sen, Actor, presenter and a health conscious and fun loving mother Mandira Bedi and Tara Sharma-Actor, socialist and leading mommy influencer were roped in to share their #YESMOM stories and urge mothers to be a YES MOM by snowballing the campaign. Mommy influencers across social media too amplified the campaign through their sustained messaging across campaign phases.