Saikat Pyne, 24 heads PR Content Creation and Creative Strategy for all Paytm group companies globally and India’s youngest billionaire, Vijay Shekhar Sharma. He has leveraged content to shape Paytm’s reputation across 13 countries including India, Canada, China, USA, France and Germany among others.
Prior to Paytm, Saikat was the youngest in the three-member team that launched the India edition of Business Insider – the world’s largest business news site. He led BI’s first India-focused content campaign ‘App Maha Yudh’ three months into the job at age 22, and was a key contributor in a team of five young reporters who garnered half as much readership as India’s largest business news publication Economic Times within eight months. Saikat’ work led BI India to become the country’s fastest growing business news publication, and was later featured in Accenture’s ‘Survival of the Fittest’ Study by Peter Hanson and Christian Kelly.