Award: CAMPAIGN AWARDS \ C05. Best Use of Digital

Godrej Hit, from the house of Godrej Consumer Products Limited, is the leader in home-insecticide solutions for deadly mosquitoes and cockroaches. Our objective was to create India’s first platelet donor community. Unlike blood, platelets cannot be stored for more than 5 days. The report also informed that 80% of the citizens are unaware of this fact. To put together a platelet donor community, we identified the right partner РApollo Hospitals. Godrej benchmarked one donor for each case of dengue. Average cases were 1 lakh (3 years) and our target was to reach 1 lakh registered donors. With 1,03,237 donor registrations, the Platelet donor community saved many lives including 5 critical ones.