Award: CAMPAIGN AWARDS \ C11. Cause-Related - Diversity & Inclusion

The World Health Organisation estimates that 10% of any population consists of differently 1 abled people. In Malaysia, it is estimated that 443,5412 of the population has some form of disability. While the government advocates for inclusivity and employment opportunities for those with disabilities, most of them still struggle to find work. Together with the Malaysia Federation of the Deaf (MFD), we launched the #BreakTheSilence campaign.focused on bridging the communication gap between our deaf drivers and their passengers. Our campaign created a wider conversation in Malaysia and removed some of the stigmas around being differently-abled, leading to a 75% increase of deaf drivers registered on our platform.