Handok designed an unique experiential program “Exciting Factory Tour” with Eumseong Country and 11 companies to expand local tour site. And we built an unique tour center near museum as a hub of factory tour. A total of 1,555 media coverages introduced it as a successful example of experiential marketing trend. Moreover, 660,223 views, 8,736 consensus and 6,432 replies achieved by utilizing travel-related influencers. At the results, 31.4% more visitors, total 18,980, experienced our corporate brand than 2017. Moreover our museum and tour center are positioned a representative tour site in Eumseong.