Award: CAMPAIGN AWARDS \ C02. Best Use of Analytics

In 2018, adidas had one key mandate: to grow our mindshare among target audiences and drive brand advocacy like never before. Leveraging on strong insights, we developed a robust strategy over 3 key battlegrounds – Influencers, Media and Activations. Through the activation of key influencers with a proprietary influencer marketing data-driven solution developed by the team, we were able to drive authentic conversations and engagements, changing lives through the power of sport.