Award: CAMPAIGN AWARDS \ C19. Financial Communications

Mauritius faced a terrible setback in April 2018 when they were listed by SEBI as a “high-risk jurisdiction. The situation became adverse in July 2018 with a new FPI circular which would impact Mauritius’ economy by $100bn-150bn and a damaged reputation within the FPI community.

Our immediate objectives were to combat fear mongering and erase perceptions of Mauritius being a high risk jurisdiction, secure Mauritius’ credentials as a transparent and compliant jurisdiction and establish Mauritius as a tax and investment friendly jurisdiction.

We were able to devise an effective media and key opinion leader outreach strategy for the Economic Development Board of Mauritius to mitigate this situation and effectively change SEBI’s directive in a short timeline of 2 months. Our biggest achievement that PR was single-handedly able to accomplish SEBI withdrawing the circular and Mauritius was no longer part of the ‘high risk’ jurisdictions’ list.