By 2018, Hanwha Group had grown so big through acquisitions that it struggled to make its employees located in over 22 countries identify themselves as part of one family. To help address this, we decided to give employees a chance to talk about themselves. But how do we get them to do it? Hanhwa’s employees may not know much about the parent company, but they did know it is huge. So when Hanhwa announced that not only will their stories be shared with employees across its network, but their name and image will be flashed on the world’s biggest and most iconic screen located in New York’s Times Square, employees were excited. The campaign was so successful, Hanwha Group decided to make it a sustained official employee engagement program to strengthen the ties between various affiliates and branch offices around the world.