Award: CAMPAIGN AWARDS \ C27. Promotional Activity

GO-JEK believes that everyone who’s celebrating Ramadan shared the same goal — to be a better person and GO-JEK ease their challenge by reducing inefficiency that often happens in Ramadan, so they can focus on things that matter the most for them this Ramadan. GOJEK’s ‘Cari Pahala’ campaign was about helping people to find ways to do good, to seek rewards, whether it was finding the nearest mosque to perform the obligatory prayers (GO-RIDE) , how to give donations to the needy (GO-TIX, GO-PAY, GO-POINTS, GO-LIFE), or simply how to say a proper thank you to GOJEK’s drivers. We bring simplicity and straightforwardness for the campaign.