Award: CAMPAIGN AWARDS \ C28. Public Affairs

The supply of Transport Network Vehicles (TNVS) units dwindled after the exit of Uber in the Philippines last March 2018, exacerbated by regulatory developments ordered by the Land Transportation Franchising and Regulatory Board (LTFRB) in the succeeding months. As a result of the changes, Filipino ride-hailing passengers, more than any of their counterparts in Southeast Asia, found it hard to hail a ride . #ENDTHEWAIT, an integrated public relations and social campaign to call and overturn the negative effects of the Transport Network Vehicles (TNVS) supply shortage in Metro Manila reversed the entire existing public conversation and succeeded in getting the Land Transportation Franchising and Regulatory Board (LTFRB) to change its policy.