It’s impossible to meet Lottie Longford and not walk away thinking – who is that woman? She’s led award-winning work for some of the world’s largest Fortune 500 companies. She played an integral role in Golin Hong Kong’s evolution from traditional offerings to an integrated agency. She recently became Golin HK’s first Associate Director, currently setting up Golin HK’s first Health and Wellness Practice.
Her achievements are remarkable and all the more impressive given that Lottie is in fact, a beauty school dropout with no degree. She left school at 16 to become a beauty therapist, then found consumer PR and fell in love with the industry; never letting her lack of higher qualifications slow her down. With curiosity and tenacity she went from in-house beauty marketing, to Golin London, to Golin HK.