We were tasked with launching Fujifilm’s latest camera in a way that would drive mass media coverage outside the tech pages.
So… making it easier than ever to get the perfect Insta-worthy holiday shot, we launched Fujifilm’s own luxurious picture-perfect private island, Fuji Island, designed to be the ultimate photography retreat.
The island, located a short boat ride away from the coast of Fiji’s mainland, served as the ultimate location for aspiring photographers. Not only did it provide breathtaking sunrises and sunsets, crystal clear lagoons and private beaches, it also provided access to the state of the art X-T3 and a personal photographer to help capture the perfect snaps.
Fuji Island put the brand back on the map – literally. Through an unprecedented amount of media and social coverage, Fujifilm was able to reach a new demographic and ensure the X-T3 became Fujifilm’s best selling mirrorless camera of 2018!