2011 winners

A. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
WinnerHong Kong Goes GagaMadame Tussauds Hong KongOgilvy Public Relations Worldwide, Hong Kong
Honourable MentionBringing Bond BackSTAR India Pvt. LtdHanmer MSL
B. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
WinnerDoublemint Brings People Face-to-FaceWrigleyBurson-Marsteller
WinnerVanish NapiSan Sponsors the White HouseReckitt BenckiserRed Agency (with Euro RSCG Sydney)
Honourable MentionPEDIGREE Adoption Drive 2011MARS PetcareDEC Public Relations
C. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
WinnerShave Sutra - Gillette Mach 3 Turbo SensitiveP&G (Gillette) IndiaCorporate Voice Weber Shandwick
Certificate of ExcellenceHug Formosan Bears, Hug Bonaqua!Swire Coca-Cola Beverages Ltd.FOCUS Marketing Consultants Co., Ltd.
Certificate of ExcellenceLaunch of Malaysia Kitchen AustraliaMalaysian External Trade Commission (MATRADE)Pulse Communications, an Ogilvy Public Relations Worldwide company
Honourable MentionThe Ford Fiesta Launch in ThailandFord ASEANFord Motor Company Asia Pacific and Africa -- WPP X Team
D. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
WinnerAlzheimer’s Disease in Hong Kong - Help is on the WayLundbeck Hong KongGolinHarris
Certificate of Excellence“No More Cocoa” – Empowering Parents to Say No to Pneumococcal DiseasePfizer MalaysiaEdelman Public Relations Worldwide Pte Ltd
Certificate of ExcellencePfizer’s Enbrel Awareness in ChinaPfizer ChinaWeber Shandwick
Honourable MentionDriving Hospital Authority to Allocate HK$20,000,000 for the Purchase of Oral Chemotherapy Drug XelodaRoche Hong Kong LimitedGREY Healthcare Hong Kong
E. Technology Campaign of the Year
Award Campaign title Client Agency
WinnerInternet for all with Nokia C2's mobile connectivityNokia Hill + Knowlton Strategies
Certificate of ExcellenceBlackBerry Customers – Loving What They Do OnlineResearch In MotionEdelman Public Relations
Honourable Mention“Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally with Localized New Media CampaignLenovoBlueFocus PR Consulting
F. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
WinnerIBM: Telling the Story through Mr. BAOIBMOgilvy Public Relations Worldwide/Beijing
Certificate of ExcellenceAES Corporate Communications Campaign 2010-2011Aboriginal Employment StrategyAboriginal Employment Strategy
Honourable MentionARM Holdings Brand Awareness PR CampaignARM HoldingsClavis Communications Consultants
G. Employee Communications Campaign of the Year
Award Campaign title Client Agency
WinnerAll About Me: Super-sizing IT ChangeMcDonald's Australia LimitedOgilvy Impact, an Ogilvy Public Relations Worldwide company
Certificate of ExcellenceFlextronics Employee Communications (for Targeted Audience Awards)FlextronicsElite PR Consultants Beijing Co., Ltd.
H. Regional PR Campaign of the Year
Award Campaign title Client Agency
WinnerBlackBerry Customers – Loving What They Do OnlineResearch In MotionEdelman Public Relations
I. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
WinnerGoodyear a Lifetime Commitment to Safety Brand CampaignThe Goodyear Tire & Rubber Company (Shanghai)Ogilvy Public Relations Worldwide, Shanghai
Certificate of ExcellenceThe Return to Glory of 3D-GOLD3D-Gold Jewellery (HK) LimitedStrategic Public Relations Group
Certificate of ExcellenceOssur & the Great Wall MarathonOssurWaggener Edstrom Worldwide
J. Public Affairs Campaign of the Year
Award Campaign title Client Agency
Winner'EVERY ONE' - Save The ChildrenSave The Children (India)Corporate Voice Weber Shandwick
Certificate of ExcellenceWest Kowloon: Bringing the Arts to Hong KongWest Kowloon Cultural DistrictGolinHarris
Honourable MentionApplying pressure on Japan’s decision makers to speed up approval processes and improve pricing of advanced medical device technologiesAmerican Medical Devices and Diagnostics Manufacturers’ Association (AMDD)COSMO Public Relations Corporation
K. Corporate Publications
Award Campaign title Client Agency
Winner'10 Pieces of Advice for the Next Generation of Women ScientistsL'Oréal KoreaDesign House
Certificate of ExcellenceAre you? CENTRAL e-magazine appHongkong Land LimitedHearst Magazines Hong Kong Limited
Honourable MentionState of Change: The Parker & Partners guide to working with an O'Farrell GovernmentParker & Partners (an Ogilvy Public Relations Worldwide Company)Parker & Partners (an Ogilvy Public Relations Worldwide Company)
L. Financial Communications Campaign of the Year
Award Campaign title Client Agency
WinnerThe growth story of Tang Palace in China, a quality multi-brand restaurant chainTang Palace (China) Holdings LimitedStrategic Public Relations Group
Certificate of ExcellenceSuccess Amid Adversity – IPO Publicity Campaign of Active GroupActive Group Holdings LimitedStrategic Public Relations Group
M. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceGOME: Best Practices in Issues Management on How to Restore the Corporate Reputation of a Chinese CompanyGOME Electrical Appliances Holding LimitedFleishman-Hillard Hong Kong
Honourable MentionGoodyear a Lifetime Commitment to Safety CampaignThe Goodyear Tire & Rubber Company (Shanghai)Ogilvy Public Relations Worldwide, Shanghai
N. Public Sector Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceThe Halloween Haunting: An Undercover Campaign for Purchasing Decorative Contact Lens Without Optometrists SupervisionThe HK Association of Private Practice Optometrist, The HK Society of Professional Optometrists & The HK Optometric AssociationGREY Healthcare Hong Kong
Honourable MentionShed some light on Census night - 2011 Census of Population and HousingABSAustralian Bureau of Statistics
O. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
WinnerRichie McCaw Chopper ChallengeWestpac New ZealandWestpac Media Relations Team
Certificate of ExcellenceEmpowerment Builds The FutureAccor Asia Pacificnone
Certificate of ExcellenceCha-Ching Money Smart KidsPrudential Corporation AsiaOgilvy Public Relations Worldwide Hong Kong
Honourable MentionHSBC “Save For Your Dreams” Piggy Bank Design CompetitionHSBCMindshare Hong Kong Ltd.
P. Environmental Campaign of the Year
Award Campaign title Client Agency
WinnerMe First 2011Ministry of EnvironmentThe Communications Enzaim
Certificate of ExcellenceHug Formosan Bears, Hug Bonaqua!Swire Coca-Cola Beverages Ltd.Bravo Communications Consultants Co., Ltd.
Honourable MentionTake a "Brake" Low Carbon Action 2010Standard Chartered Bank (Hong Kong) LimitedStandard Chartered Bank (Hong Kong) Limited
Q. Best Use of Digital
Award Campaign title Client Agency
WinnerFlip Your ProfileCisco Consumer ProductsText 100 Singapore
Certificate of ExcellenceMicro-PhilanthropyLenovoBlueFocus PR Consulting
R. Promotional Activity of the Year
Award Campaign title Client Agency
WinnerMr. and Miss WOW CampaignTouchmedianone
Certificate of ExcellenceSearch for PambassadorsChengdu MunicipalityOgilvy Public Relations Worldwide, Beijing
Honourable MentionBridge the Hunger DivideFoodbank AustraliaRed Agency
S. Young PR Professional of the Year
Award Campaign title Client Agency
WinnerPerrine Bouhana, Edelman Hong Kong
T. PR Agency Head of the Year
Award Campaign title Client Agency
WinnerBob Pickard, Burson-Marsteller Asia Pacific
U. PR Consultancy of the Year
Award Campaign title Client Agency
WinnerGolinHarris
V. Mid-Size Network of the Year
Award Campaign title Client Agency
WinnerWaggener Edstrom Worldwide
W. Asia Pacific Network of the Year
Award Campaign title Client Agency
WinnerMSLGROUP Asia
X. Corporate Communicator of the Year
Award Campaign title Client Agency
WinnerWPP X Team - Asia Pacific & Africa
Campaign of the Year
Award Campaign title Client Agency
WinnerRichie McCaw Chopper ChallengeWestpac New ZealandWestpac Media Relations Team
**Note: Credits published as provided by participants.