PRWeek Awards Asia 2013
WINNERS ARCHIVE
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ESSENTIAL DATES
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Entry deadline: 3 April 2013
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Late entry deadline: 10 April 2013
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Shortlist announced: 31 May 2013
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Awards gala dinner: 27 June 2013
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A. Arts, Entertainment & Media Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Ogilvy Public Relations Worldwide, Hong Kong | Hong Kong Goes Gaga | Madame Tussauds Hong Kong |
| Honourable Mention | Hanmer MSL | Bringing Bond Back | STAR India Pvt. Ltd |
B. Product Brand Development Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Burson-Marsteller | Doublemint Brings People Face-to-Face | Wrigley |
| Winner | Red Agency (with Euro RSCG Sydney) | Vanish NapiSan Sponsors the White House | Reckitt Benckiser |
| Honourable Mention | DEC Public Relations | PEDIGREE Adoption Drive 2011 | MARS Petcare |
C. Consumer Launch Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Corporate Voice Weber Shandwick | Shave Sutra - Gillette Mach 3 Turbo Sensitive | P&G (Gillette) India |
| Certificate of Excellence | FOCUS Marketing Consultants Co., Ltd. | Hug Formosan Bears, Hug Bonaqua! | Swire Coca-Cola Beverages Ltd. |
| Certificate of Excellence | Pulse Communications, an Ogilvy Public Relations Worldwide company | Launch of Malaysia Kitchen Australia | Malaysian External Trade Commission (MATRADE) |
| Honourable Mention | Ford Motor Company Asia Pacific and Africa -- WPP X Team | The Ford Fiesta Launch in Thailand | Ford ASEAN |
D. Healthcare: Ethical Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | GolinHarris | Alzheimer’s Disease in Hong Kong - Help is on the Way | Lundbeck Hong Kong |
| Certificate of Excellence | Edelman Public Relations Worldwide Pte Ltd | “No More Cocoa” – Empowering Parents to Say No to Pneumococcal Disease | Pfizer Malaysia |
| Certificate of Excellence | Weber Shandwick | Pfizer’s Enbrel Awareness in China | Pfizer China |
| Honourable Mention | GREY Healthcare Hong Kong | Driving Hospital Authority to Allocate HK$20,000,000 for the Purchase of Oral Chemotherapy Drug Xeloda | Roche Hong Kong Limited |
E. Technology Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Hill + Knowlton Strategies | Internet for all with Nokia C2's mobile connectivity | Nokia |
| Certificate of Excellence | Edelman Public Relations | BlackBerry Customers – Loving What They Do Online | Research In Motion |
| Honourable Mention | BlueFocus PR Consulting | “Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally with Localized New Media Campaign | Lenovo |
F. Business-to-Business Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Ogilvy Public Relations Worldwide/Beijing | IBM: Telling the Story through Mr. BAO | IBM |
| Certificate of Excellence | Aboriginal Employment Strategy | AES Corporate Communications Campaign 2010-2011 | Aboriginal Employment Strategy |
| Honourable Mention | Clavis Communications Consultants | ARM Holdings Brand Awareness PR Campaign | ARM Holdings |
G. Employee Communications Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Ogilvy Impact, an Ogilvy Public Relations Worldwide company | All About Me: Super-sizing IT Change | McDonald's Australia Limited |
| Certificate of Excellence | Elite PR Consultants Beijing Co., Ltd. | Flextronics Employee Communications (for Targeted Audience Awards) | Flextronics |
H. Regional PR Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Edelman Public Relations | BlackBerry Customers – Loving What They Do Online | Research In Motion |
I. Corporate Branding Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Ogilvy Public Relations Worldwide, Shanghai | Goodyear a Lifetime Commitment to Safety Brand Campaign | The Goodyear Tire & Rubber Company (Shanghai) |
| Certificate of Excellence | Strategic Public Relations Group | The Return to Glory of 3D-GOLD | 3D-Gold Jewellery (HK) Limited |
| Certificate of Excellence | Waggener Edstrom Worldwide | Ossur & the Great Wall Marathon | Ossur |
J. Public Affairs Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Corporate Voice Weber Shandwick | 'EVERY ONE' - Save The Children | Save The Children (India) |
| Certificate of Excellence | GolinHarris | West Kowloon: Bringing the Arts to Hong Kong | West Kowloon Cultural District |
| Honourable Mention | COSMO Public Relations Corporation | Applying pressure on Japan’s decision makers to speed up approval processes and improve pricing of advanced medical device technologies | American Medical Devices and Diagnostics Manufacturers’ Association (AMDD) |
K. Corporate Publications
| Award | Agency name | Campaign title | Client |
| Winner | Design House | '10 Pieces of Advice for the Next Generation of Women Scientists | L'Oréal Korea |
| Certificate of Excellence | Hearst Magazines Hong Kong Limited | Are you? CENTRAL e-magazine app | Hongkong Land Limited |
| Honourable Mention | Parker & Partners (an Ogilvy Public Relations Worldwide Company) | State of Change: The Parker & Partners guide to working with an O'Farrell Government | Parker & Partners (an Ogilvy Public Relations Worldwide Company) |
L. Financial Communications Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Strategic Public Relations Group | The growth story of Tang Palace in China, a quality multi-brand restaurant chain | Tang Palace (China) Holdings Limited |
| Certificate of Excellence | Strategic Public Relations Group | Success Amid Adversity – IPO Publicity Campaign of Active Group | Active Group Holdings Limited |
M. Crisis or Issues Management Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Certificate of Excellence | Fleishman-Hillard Hong Kong | GOME: Best Practices in Issues Management on How to Restore the Corporate Reputation of a Chinese Company | GOME Electrical Appliances Holding Limited |
| Honourable Mention | Ogilvy Public Relations Worldwide, Shanghai | Goodyear a Lifetime Commitment to Safety Campaign | The Goodyear Tire & Rubber Company (Shanghai) |
N. Public Sector Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Certificate of Excellence | GREY Healthcare Hong Kong | The Halloween Haunting: An Undercover Campaign for Purchasing Decorative Contact Lens Without Optometrists Supervision | The HK Association of Private Practice Optometrist, The HK Society of Professional Optometrists & The HK Optometric Association |
| Honourable Mention | Australian Bureau of Statistics | Shed some light on Census night - 2011 Census of Population and Housing | ABS |
O. Corporate Social Responsibility Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Westpac Media Relations Team | Richie McCaw Chopper Challenge | Westpac New Zealand |
| Certificate of Excellence | none | Empowerment Builds The Future | Accor Asia Pacific |
| Certificate of Excellence | Ogilvy Public Relations Worldwide Hong Kong | Cha-Ching Money Smart Kids | Prudential Corporation Asia |
| Honourable Mention | Mindshare Hong Kong Ltd. | HSBC “Save For Your Dreams” Piggy Bank Design Competition | HSBC |
P. Environmental Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | The Communications Enzaim | Me First 2011 | Ministry of Environment |
| Certificate of Excellence | Bravo Communications Consultants Co., Ltd. | Hug Formosan Bears, Hug Bonaqua! | Swire Coca-Cola Beverages Ltd. |
| Honourable Mention | Standard Chartered Bank (Hong Kong) Limited | Take a "Brake" Low Carbon Action 2010 | Standard Chartered Bank (Hong Kong) Limited |
Q. Best Use of Digital
| Award | Agency name | Campaign title | Client |
| Winner | Text 100 Singapore | Flip Your Profile | Cisco Consumer Products |
| Certificate of Excellence | BlueFocus PR Consulting | Micro-Philanthropy | Lenovo |
R. Promotional Activity of the Year
| Award | Agency name | Campaign title | Client |
| Winner | none | Mr. and Miss WOW Campaign | Touchmedia |
| Certificate of Excellence | Ogilvy Public Relations Worldwide, Beijing | Search for Pambassadors | Chengdu Municipality |
| Honourable Mention | Red Agency | Bridge the Hunger Divide | Foodbank Australia |
S. Young PR Professional of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Perrine Bouhana, Edelman Hong Kong |
T. PR Agency Head of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Bob Pickard, Burson-Marsteller Asia Pacific |
U. PR Consultancy of the Year
| Award | Agency name | Campaign title | Client |
| Winner | GolinHarris |
V. Mid-Size Network of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Waggener Edstrom Worldwide |
W. Asia Pacific Network of the Year
| Award | Agency name | Campaign title | Client |
| Winner | MSLGROUP Asia |
X. Corporate Communicator of the Year
| Award | Agency name | Campaign title | Client |
| Winner | WPP X Team - Asia Pacific & Africa |
Campaign of the Year
| Award | Agency name | Campaign title | Client |
| Winner | Westpac Media Relations Team | Richie McCaw Chopper Challenge | Westpac New Zealand |
**Note: Credits published as provided by participants.
Gold Sponsors
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Talent partner
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