PRWeek Awards Asia 2014

WINNERS ARCHIVE

 

ESSENTIAL DATES
Entry deadline: 9 Apr 2014
Late entry deadline: 23 Apr 2014
Shortlist announced: 3 Jun 2014
PR360 & Awards Dinner: 26 Jun 2014

 

 

 

 

 

Awards table booking - now available!

               

For more information, please contact

 

XinYan Kek

Senior Events Manager

E: xinyan.kek@haymarket.asia

T: (+65) 6579 0544


A. Arts, Entertainment & Media Campaign of the Year
Award Agency name Campaign title Client
WinnerOgilvy Public Relations Worldwide, Hong KongHong Kong Goes GagaMadame Tussauds Hong Kong
Honourable MentionHanmer MSLBringing Bond BackSTAR India Pvt. Ltd

B. Product Brand Development Campaign of the Year
Award Agency name Campaign title Client
WinnerBurson-MarstellerDoublemint Brings People Face-to-FaceWrigley
WinnerRed Agency (with Euro RSCG Sydney)Vanish NapiSan Sponsors the White HouseReckitt Benckiser
Honourable MentionDEC Public RelationsPEDIGREE Adoption Drive 2011MARS Petcare

C. Consumer Launch Campaign of the Year
Award Agency name Campaign title Client
WinnerCorporate Voice Weber ShandwickShave Sutra - Gillette Mach 3 Turbo SensitiveP&G (Gillette) India
Certificate of ExcellenceFOCUS Marketing Consultants Co., Ltd.Hug Formosan Bears, Hug Bonaqua!Swire Coca-Cola Beverages Ltd.
Certificate of ExcellencePulse Communications, an Ogilvy Public Relations Worldwide companyLaunch of Malaysia Kitchen AustraliaMalaysian External Trade Commission (MATRADE)
Honourable MentionFord Motor Company Asia Pacific and Africa -- WPP X TeamThe Ford Fiesta Launch in ThailandFord ASEAN

D. Healthcare: Ethical Campaign of the Year
Award Agency name Campaign title Client
WinnerGolinHarrisAlzheimer’s Disease in Hong Kong - Help is on the WayLundbeck Hong Kong
Certificate of ExcellenceEdelman Public Relations Worldwide Pte Ltd“No More Cocoa” – Empowering Parents to Say No to Pneumococcal DiseasePfizer Malaysia
Certificate of ExcellenceWeber ShandwickPfizer’s Enbrel Awareness in ChinaPfizer China
Honourable MentionGREY Healthcare Hong KongDriving Hospital Authority to Allocate HK$20,000,000 for the Purchase of Oral Chemotherapy Drug XelodaRoche Hong Kong Limited

E. Technology Campaign of the Year
Award Agency name Campaign title Client
WinnerHill + Knowlton StrategiesInternet for all with Nokia C2's mobile connectivityNokia
Certificate of ExcellenceEdelman Public RelationsBlackBerry Customers – Loving What They Do OnlineResearch In Motion
Honourable MentionBlueFocus PR Consulting“Go Local” Strategy Sparks LePhone Phenomenon-Lenovo LePhone Sales Rally with Localized New Media CampaignLenovo

F. Business-to-Business Campaign of the Year
Award Agency name Campaign title Client
WinnerOgilvy Public Relations Worldwide/BeijingIBM: Telling the Story through Mr. BAOIBM
Certificate of ExcellenceAboriginal Employment StrategyAES Corporate Communications Campaign 2010-2011Aboriginal Employment Strategy
Honourable MentionClavis Communications ConsultantsARM Holdings Brand Awareness PR CampaignARM Holdings

G. Employee Communications Campaign of the Year
Award Agency name Campaign title Client
WinnerOgilvy Impact, an Ogilvy Public Relations Worldwide companyAll About Me: Super-sizing IT ChangeMcDonald's Australia Limited
Certificate of ExcellenceElite PR Consultants Beijing Co., Ltd.Flextronics Employee Communications (for Targeted Audience Awards)Flextronics

H. Regional PR Campaign of the Year
Award Agency name Campaign title Client
WinnerEdelman Public RelationsBlackBerry Customers – Loving What They Do OnlineResearch In Motion

I. Corporate Branding Campaign of the Year
Award Agency name Campaign title Client
WinnerOgilvy Public Relations Worldwide, ShanghaiGoodyear a Lifetime Commitment to Safety Brand CampaignThe Goodyear Tire & Rubber Company (Shanghai)
Certificate of ExcellenceStrategic Public Relations GroupThe Return to Glory of 3D-GOLD3D-Gold Jewellery (HK) Limited
Certificate of ExcellenceWaggener Edstrom WorldwideOssur & the Great Wall MarathonOssur

J. Public Affairs Campaign of the Year
Award Agency name Campaign title Client
WinnerCorporate Voice Weber Shandwick'EVERY ONE' - Save The ChildrenSave The Children (India)
Certificate of ExcellenceGolinHarrisWest Kowloon: Bringing the Arts to Hong KongWest Kowloon Cultural District
Honourable MentionCOSMO Public Relations CorporationApplying pressure on Japan’s decision makers to speed up approval processes and improve pricing of advanced medical device technologiesAmerican Medical Devices and Diagnostics Manufacturers’ Association (AMDD)

K. Corporate Publications
Award Agency name Campaign title Client
WinnerDesign House'10 Pieces of Advice for the Next Generation of Women ScientistsL'Oréal Korea
Certificate of ExcellenceHearst Magazines Hong Kong LimitedAre you? CENTRAL e-magazine appHongkong Land Limited
Honourable MentionParker & Partners (an Ogilvy Public Relations Worldwide Company)State of Change: The Parker & Partners guide to working with an O'Farrell GovernmentParker & Partners (an Ogilvy Public Relations Worldwide Company)

L. Financial Communications Campaign of the Year
Award Agency name Campaign title Client
WinnerStrategic Public Relations GroupThe growth story of Tang Palace in China, a quality multi-brand restaurant chainTang Palace (China) Holdings Limited
Certificate of ExcellenceStrategic Public Relations GroupSuccess Amid Adversity – IPO Publicity Campaign of Active GroupActive Group Holdings Limited

M. Crisis or Issues Management Campaign of the Year
Award Agency name Campaign title Client
Certificate of ExcellenceFleishman-Hillard Hong KongGOME: Best Practices in Issues Management on How to Restore the Corporate Reputation of a Chinese CompanyGOME Electrical Appliances Holding Limited
Honourable MentionOgilvy Public Relations Worldwide, ShanghaiGoodyear a Lifetime Commitment to Safety CampaignThe Goodyear Tire & Rubber Company (Shanghai)

N. Public Sector Campaign of the Year
Award Agency name Campaign title Client
Certificate of ExcellenceGREY Healthcare Hong KongThe Halloween Haunting: An Undercover Campaign for Purchasing Decorative Contact Lens Without Optometrists SupervisionThe HK Association of Private Practice Optometrist, The HK Society of Professional Optometrists & The HK Optometric Association
Honourable MentionAustralian Bureau of StatisticsShed some light on Census night - 2011 Census of Population and HousingABS

O. Corporate Social Responsibility Campaign of the Year
Award Agency name Campaign title Client
WinnerWestpac Media Relations TeamRichie McCaw Chopper ChallengeWestpac New Zealand
Certificate of ExcellencenoneEmpowerment Builds The FutureAccor Asia Pacific
Certificate of ExcellenceOgilvy Public Relations Worldwide Hong KongCha-Ching Money Smart KidsPrudential Corporation Asia
Honourable MentionMindshare Hong Kong Ltd.HSBC “Save For Your Dreams” Piggy Bank Design CompetitionHSBC

P. Environmental Campaign of the Year
Award Agency name Campaign title Client
WinnerThe Communications EnzaimMe First 2011Ministry of Environment
Certificate of ExcellenceBravo Communications Consultants Co., Ltd.Hug Formosan Bears, Hug Bonaqua!Swire Coca-Cola Beverages Ltd.
Honourable MentionStandard Chartered Bank (Hong Kong) LimitedTake a "Brake" Low Carbon Action 2010Standard Chartered Bank (Hong Kong) Limited

Q. Best Use of Digital
Award Agency name Campaign title Client
WinnerText 100 SingaporeFlip Your ProfileCisco Consumer Products
Certificate of ExcellenceBlueFocus PR ConsultingMicro-PhilanthropyLenovo

R. Promotional Activity of the Year
Award Agency name Campaign title Client
WinnernoneMr. and Miss WOW CampaignTouchmedia
Certificate of ExcellenceOgilvy Public Relations Worldwide, BeijingSearch for PambassadorsChengdu Municipality
Honourable MentionRed AgencyBridge the Hunger DivideFoodbank Australia

S. Young PR Professional of the Year
Award Agency name Campaign title Client
WinnerPerrine Bouhana, Edelman Hong Kong

T. PR Agency Head of the Year
Award Agency name Campaign title Client
WinnerBob Pickard, Burson-Marsteller Asia Pacific

U. PR Consultancy of the Year
Award Agency name Campaign title Client
WinnerGolinHarris

V. Mid-Size Network of the Year
Award Agency name Campaign title Client
WinnerWaggener Edstrom Worldwide

W. Asia Pacific Network of the Year
Award Agency name Campaign title Client
WinnerMSLGROUP Asia

X. Corporate Communicator of the Year
Award Agency name Campaign title Client
WinnerWPP X Team - Asia Pacific & Africa

Campaign of the Year
Award Agency name Campaign title Client
WinnerWestpac Media Relations TeamRichie McCaw Chopper ChallengeWestpac New Zealand

**Note: Credits published as provided by participants.

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