2013 Winners

A. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
WinnerAnimal Planet's Yeh Mera IndiaDiscovery Networks Asia-Pacific (South Asia)Discovery Networks Asia-Pacific (South Asia)
B. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
WinnerVirgin Mobile Australia - Fair Go BroVirgin Mobile AustraliaOne Green Bean & Havas Worldwide Sydney
Certificate of ExcellenceMortein Kill/Save Louie the FlyReckitt BenckiserRed Agency
C. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
WinnerMaking Nestlé Top BenNaNa in ChinaNestléOgilvy Public Relations Beijing
Certificate of ExcellenceCelebrating Malaysia over a cup of LiptonUnilever MalaysiaEdelman Malaysia
Honourable MentionPacquiao PositivePepsico InternationalDDB Philippines
D. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
WinnerViagra – getting on top of sexual taboos in ChinaPfizerWeber Shandwick
Certificate of ExcellenceCharting New Frontiers in COPD ManagementTakeda PharmaceuticalsWeber Shandwick
Certificate of ExcellenceInsulin MamboSanofi Taiwan MediCom Communications Consultants
E. Technology Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceSnapshot of Australia’s Digital FutureText100 and IBMText100 and IBM
F. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
WinnerSnapshot of Australia’s Digital FutureText100 and IBMText100 and IBM
Certificate of ExcellenceGrowing Pains: Honeywell Aerospace's Mission to Modernise Air TrafficHoneywell AerospaceWaggener Edstrom Worldwide
Honourable MentionThe Tax Institute – 2012 media relations campaignThe Tax InstituteSefiani Communications Group
G. Employee Communications Campaign of the Year
Award Campaign title Client Agency
WinnerEM Asia Games - Further, Faster, Stronge: Pfizer Employee Communications CampaignPfizer EM AsiaEdelman Hong Kong
Honourable MentionMerci CampaignL’Oréal KoreaL’Oréal Korea
H. Regional PR Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceFord EcoSport RevealFord Motor CompanyTeam Ford
Honourable MentionVisa go Hong Kong Super Shopper 2012Hong Kong Tourism BoardHong Kong Tourism Board
I. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
WinnerThe '+' Project by Philips - Crowd Sourcing Ideas for Health and Well-Being in AsiaRoyal Philips ElectronicsOneVoice (FleishmanHillard)
Honourable MentionThe Ride Back HomeLenovoKetchum Hong Kong
J. Public Affairs Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceSecuring FP Markets' futureNAHill+Knowlton Strategies Australia
K. Corporate Publications
Award Campaign title Client Agency
WinnerEnd Hunger in AustraliaFoodbank AustraliaRed Agency
Certificate of ExcellenceHaematology Protocol Book & NewsletterThe Division of Haematology Medical Oncology and Bone Marrow Transplantation, Department of Medicine, Queen Mary HospitalMind Resource Ogilvy
Certificate of ExcellenceMahindra EverydayMahindra GroupGroup Communications, Mahindra
L. Financial Communications Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceFinancial Communications Program for China Singyes Solar Technologies HoldingsChina Singyes Solar Technologies HoldingsKetchum Hong Kong
Certificate of ExcellenceABM Investama IPO Communication ProgramABM InvestamaEdelman Indonesia
M. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
WinnerHK Electric: From sorrow to support - handling the Lamma tragedyHK ElectricNil
Certificate of ExcellenceMcCrisis Averted – Defending a 3.15 DisasterMcDonald'sWeber Shandwick
N. Public Sector Campaign of the Year
Award Campaign title Client Agency
WinnerSelect Your Sacrificed AnimalMaritime and Agriculture Department State of JakartaQyvision PR
Honourable Mention“Fight Against Hepatitis B, Prevent Liver Cancer” CampaignHong Kong Liver Cancer FoundationMind Resource Ogilvy
O. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
WinnerVolvo CE's National Excavator Operator ContestVolvo CEDaniel J. Edelman China Group
Certificate of ExcellenceSavings Education to Rural CommunitiesBank BTNFortune PR
Honourable MentionFacebook Australia Be Bold Stop BullyingFacebookn2n communications
P. Environmental Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceKimberly-Clark Taiwan-Lead the World in Essentials for a Better LifeKimberly-Clark TaiwanOneForAll Public Relations Consultants
Honourable MentionPowering Fans till 2018: The Ultimate Airmate Bicycle ContestAirmateWeber Shandwick
Q. Nonprofit Campaign of the Year
Award Campaign title Client Agency
WinnerDriving DogsSPCA/MINIDraftFCB New Zealand
Certificate of ExcellencePreemie Hope CampaignThe Korean Society of NeonatologyThe Communications Enzaim
Certificate of ExcellenceRunning for HOPEHOPE Foundation for Cancer CareStrategic Public Relations Group
Honourable MentionEnd Hunger in AustraliaFoodbank AustraliaRed Agency
R. Best Use of Digital
Award Campaign title Client Agency
WinnerThe PassportAsia Pacific Breweries Singaporeiris Singapore
Certificate of ExcellencePump It ForwardJohnson & Johnson ChinaVITAMINE
S. Best Use of Social Media
Award Campaign title Client Agency
WinnerMortein Kill/Save Louie the FlyReckitt BenckiserRed Agency
Certificate of ExcellenceDriving DogsSPCA/MINIDraftFCB New Zealand
Certificate of ExcellenceChangi Airport as an Aviation HubChangi Airport Group Changi Airport Group
Honourable MentionSocial relay for clean online communicationsSK TelecomEdelman Korea
T. Best Use of Analytics
Award Campaign title Client Agency
Honourable MentionMicrosoft Advertising Influencer EngagementMicrosoft AdvertisingWaggener Edstrom Worldwide
U. Promotional Activity of the Year
Award Campaign title Client Agency
WinnerDriving DogsSPCA/MINIDraftFCB New Zealand
Certificate of ExcellenceBack to Basics: Starbucks Espresso JourneyStarbucks Coffee JapanDentsu Public Relations
Certificate of ExcellenceClimaCool Running CampaignadidasBurson-Marsteller
Honourable MentionThomas & Friends Guinness World Record Campaign in ChinaMattel FleishmanHillard
Campaign of the Year
Award Campaign title Client Agency
WinnerDriving DogsSPCA/MINIDraftFCB New Zealand
V. Young PR Professional of the Year
Award Campaign title Client Agency
WinnerTerry Lim, Changi Airport Group
AA. Brand Communicator of the Year
Award Campaign title Client Agency
WinnerChangi Airport Group (Singapore)
W. PR Agency Head of the Year
Award Campaign title Client Agency
WinnerGlenn Osaki, MSLGROUP Asia
X. PR Consultancy of the Year
Award Campaign title Client Agency
WinnerRed Agency
Y. Mid-Size Network of the Year
Award Campaign title Client Agency
WinnerBite
Z. Asia Pacific Network of the Year
Award Campaign title Client Agency
WinnerMSLGROUP Asia
**Note: Credits published as provided by participants.