2014 Winners

Campaign of the Year
Award Campaign title Client Agency
WinnerThe Most Powerful Arm Ever InventedSave Our SonsRed Agency
AA. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
WinnerNetEase DTWS 2: Putting the “brand” back into brand ambassadorNetEase.com.LtdGenedigi MSLGROUP
AB. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
WinnerTHISTLE KIDS IN CHARGETHISTLE HOTELS MALAYSIAGO Communications
Certificate of ExcellenceBP Pink Pulp Launch BP Australia Ogilvy Public Relations Melbourne
Certificate of ExcellenceKnow What They Like, Find What They LoveeBayRed Agency
AC. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
WinnerCelebrating A Journey Shared: The Launch of the JOHNNIE WALKER BLUE LABEL Limited Edition Collection designed by Alfred DunhillDIAGEOEdelman Public Relations Worldwide Pte Ltd
Certificate of ExcellenceTHISTLE KIDS IN CHARGETHISTLE HOTELS MALAYSIAGO Communications
BA. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
WinnerBelieving in the Miracle of Life: Raising awareness of HER2+ Breast Cancer among Chinese AudienceRocheDaniel J. Edelman China Group
Certificate of ExcellencePfizer Viagra PR Operation in 2013Pfizer Elite PR Consultants Shanghai Branch
Honourable Mention‘More Control, More Satisfaction’ – Priligy (Premature Ejaculation Drug) Product Launch CampaignA. Menarini Hong Kong LimitedOgilvy CommonHealth Mind Resource
BB. Technology Campaign of the Year
Award Campaign title Client Agency
WinnerSony Xperia Z1: The Rise of Mobile PhotographySony India Pvt. Ltd.MSLGROUP India
Certificate of ExcellenceEvernote Life Campaign Evernote 20:20 MSL
Honourable MentionShijiebang- Going Old School 2.0Shijiebang.comGenedigi MSLGROUP
BC. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
WinnerIBM Australia The Era of Smart: Reinventing Australian Enterprises for the Digital EconomyIBM Australia The Era of Smart: Reinventing Australian Enterprises for the Digital EconomyText100 Australia
Certificate of ExcellenceBig Data Big Results: Helping a newbie create its identity in the big data world PivotalFleishmanHillard
CA. Employee Communications Campaign of the Year
Award Campaign title Client Agency
WinnerI am Janssen. I am Integrity.Janssen Asia PacificBlueCurrent Group
Certificate of ExcellenceLiving up to the “International Specialist” title – An Organizational ShiftDHL Express Asia Pacific
CB. Asia-Pacific PR Campaign of the Year
Award Campaign title Client Agency
WinnerProject Inspire: 5 Minutes to Change the World MasterCardWeber Shandwick
Certificate of Excellence2013 Visa go Hong Kong Super ShopperHong Kong Tourism Board
Certificate of ExcellenceDiversity Shines Here2014 Incheon Asian Games Organizing CommitteeSynergy Hill+Knowlton Strategies
CC. Australia/New Zealand PR Campaign of the Year
Award Campaign title Client Agency
WinnerWestpac App ChallengeWestpac New Zealand
Honourable MentionThe Most Powerful Arm Ever InventedSave Our SonsRed Agency
CD. Greater China PR Campaign of the Year
Award Campaign title Client Agency
WinnerThe Rubber Duck Joy to the World Campaign: Putting Harbour City & Hong Kong on the World MapHarbour City Estates Limited
Certificate of ExcellenceOlay AQUA Long-lasting Hydration FlightP&GDevries Global, Beijing
CE. Japan/Korea PR Campaign of the Year
Award Campaign title Client Agency
WinnerSeoul, Our Movie: Rebranding Seoul through Shared Experience & Dialogue Seoul Metropolitan GovernmentEdelman Korea
Certificate of ExcellenceWhere are my cheeks?!Kumamoto Prefectural GovernmentDentsu Kyushu Inc. and Dentsu Public Relations Inc.
CF. South Asia PR Campaign of the Year
Award Campaign title Client Agency
Certificate of ExcellenceAviva What's Your Big PlanAviva Life InsuranceAdfactors PR Pvt. Ltd.
Certificate of ExcellenceHold My Hand in Hong KongHong Kong Tourism Board
Honourable MentionTaking anxiety out of cross-country remittancesXpress MoneyAdfactors PR Pvt Ltd
CG. Southeast Asia PR Campaign of the Year
Award Campaign title Client Agency
WinnerSingTel Hawker HeroesSingapore TelecommunicationsOgilvy & Mather Singapore Pte Ltd
Certificate of ExcellenceTHISTLE KIDS IN CHARGETHISTLE HOTELS MALAYSIAGO Communications
DA. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
WinnerEVA Air I SEE YOU PR CampaignEVA AirEra Ogilvy Public Relations
Certificate of ExcellenceSix Decades Later: Coca-Cola's Historic Return to MyanmarThe Coca-Cola CompanyBurson-Marsteller (S.E.A) Pte Ltd
DB. Public Affairs Campaign of the Year
Award Campaign title Client Agency
WinnerIPCC 5th Assessment Working Group ReportsUnited Nations FoundationRed Agency
Certificate of ExcellencePrice adjustment of the non-subsidized 12kg LPG PT Pertamina (Persero)
Certificate of ExcellenceThe Do Good Initiative NTUC FairPrice FoundationOgilvy Public Relations, Singapore
DC. Corporate Publications
Award Campaign title Client Agency
WinnerHEY! It's NTUNanyang Technological University
Certificate of ExcellenceHong Kong Tourism Board Annual Report 2012/13 “The Winning Formula” minisiteHong Kong Tourism Board
DD. Financial Communications Campaign of the Year
Award Campaign title Client Agency
WinnerDriving Towards Success on a Global Stage and Launching one of the Year’s Most Successful Chinese Company IPOs in the U.S.Autohome Inc.FTI Consulting
DE. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
WinnerClearing Muddy Waters(Not for publication)Citigate Dewe Rogerson, i.MAGE Pte Ltd
Certificate of ExcellenceBangon Pinoy (Rise Filipinos)Globe Telecom, Inc.Havas Media Ortega and ASPAC
Certificate of ExcellenceNutricia Brand RecoveryNutriciaWeber Shandwick
EA. Public Sector Campaign of the Year
Award Campaign title Client Agency
WinnerLet’s Stand TogetherNational Security Coordination SecretariatOgilvy Public Relations, Singapore
Certificate of ExcellenceWhere are my cheeks?!Kumamoto Prefectural GovernmentDentsu Kyushu Inc. and Dentsu Public Relations Inc.
EB. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
WinnerVote RubyWWF - Hong KongOgilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong
EC. Environmental Campaign of the Year
Award Campaign title Client Agency
WinnerVote RubyWWF - Hong KongOgilvy Public Relations Hong Kong and Ogilvy & Mather Hong Kong
Certificate of ExcellencePurified KidsGreenpeaceSaatchi & Saatchi Shanghai
ED. Nonprofit Campaign of the Year
Award Campaign title Client Agency
WinnerBuy The SkyRoyal Flying Doctors ServiceRed Agency
Certificate of ExcellenceThe Most Powerful Arm Ever InventedSave Our SonsRed Agency
FA. Best Use of Analytics
Award Campaign title Client Agency
Certificate of ExcellenceAmbiPur - Refresh Your LoveProcter & GambleMadison Public Relations
Certificate of ExcellenceVMware APJ New Way of Life 2013 EUC CampaignVMwareEdelman Singapore
FB. Best Use of Broadcast/Video
Award Campaign title Client Agency
WinnerLet The Future ShineJaguar ChinaPhluency Interactive(China),Inc.
Certificate of ExcellenceCheer AsiaIncheon Asian Games Organizing CommitteeSynergy Hill+Knowlton Strategies
Certificate of ExcellenceXtreme BookingHotels.com
FC. Best Use of Digital
Award Campaign title Client Agency
WinnerThe Most Powerful Arm Ever InventedSave Our SonsRed Agency
Certificate of ExcellenceVirgin Mobile Game of PhonesVirgin Mobile AustraliaOne Green Bean
Honourable MentionNESCAFÉ: Opening the Front Door While Guarding the Back Door in ChinaNestle (China) Ltd.Ogilvy Public Relations, Beijing
FD. Best Use of Social Media
Award Campaign title Client Agency
Winner“Who Framed Master Kong?”Master KongWeber Shandwick
Certificate of ExcellenceGillette Sexy Shave IIP&GShanghai @PR Consulting Co., Ltd.
FE. PR Product/Service of the Year
Award Campaign title Client Agency
Honourable MentionFlight SchoolHill+Knowlton StrategiesHill+Knowlton Strategies
FF. Promotional Activity of the Year
Award Campaign title Client Agency
WinnerNetEase DTWS 2: Putting the “brand” back into brand ambassadorNetEase.com, LtdGenedigi MSLGROUP
WinnerWhere are my cheeks?!Kumamoto Prefectural GovernmentDentsu Kyushu Inc. and Dentsu Public Relations Inc.
Honourable MentionRobi Flag EventRobi Axiata LimitedAdcomm Limited
GA. Young PR Professional of the Year
Award Campaign title Client Agency
WinnerSarah EdwardsOgilvy & Mather
GC. PR Professional of the Year - Agency
Award Campaign title Client Agency
WinnerMichael de KretserGO Communications
GD. PR Agency Head of the Year
Award Campaign title Client Agency
WinnerMatthew LackieWaggener Edstrom Communications
GE. In-house PR Team of the Year
Award Campaign title Client Agency
WinnerIn-house PR TeamSaatchi & Saatchi China
GF. Australia/New Zealand PR Consultancy of the Year
Award Campaign title Client Agency
WinnerRed Agency Sydney
GG. Greater China PR Consultancy of the Year
Award Campaign title Client Agency
WinnerWeber Shandwick Beijing
GH. Japan/Korea PR Consultancy of the Year
Award Campaign title Client Agency
WinnerAshton Consulting
GJ. Southeast Asia PR Consultancy of the Year
Award Campaign title Client Agency
WinnerLeo Burnett/ Arc Worldwide Malaysia
GK. Boutique PR Consultancy of the Year
Award Campaign title Client Agency
WinnerRed Bridge Communications
GM. Asia-Pacific Network of the Year
Award Campaign title Client Agency
WinnerFleishmanHillard
**Note: Credits published as provided by participants.