PRWeek Awards Asia 2014

 

ESSENTIAL DATES
Entry deadline: 9 Apr 2014
Late entry deadline: 23 Apr 2014
Shortlist announced: 29 May 2014
PR360 & Awards Dinner: 26 Jun 2014

 

 

VIEW WINNERS

 

VIEW GALLERY

               

For more information, please contact

 

XinYan Kek

Senior Events Manager

E: xinyan.kek@haymarket.asia

T: (+65) 6579 0544



<< Back to Winners

J. Public Affairs Campaign of the Year
Certificate of Excellence
Campaign Title

Securing FP Markets' future
Client

NA
Agency

Hill+Knowlton Strategies Australia

Australian CFD provider FP Markets’ reputation was being tarnished by inaccurate media coverage as the corporate regulator scrutinised the practices of its larger overseas competitors. The solution was to engage directly with the regulator and government ministers, and to restore balance to media coverage through a concerted awareness and education campaign. The campaign targeted influential financial journalists at major business publications to generate a large number of high-profile ‘breaking news’ articles. The enactment of new CFD industry regulations are on hold pending further review. Following the campaign, two of FP Markets’ largest and most vocal competitors left the six-member ‘Australian CFD Forum’.


Partners
Associate Partner
Talent Partner
Supporting Organisation