2013

A. Arts, Entertainment & Media Campaign of the Year
Award Campaign title Client Agency
Winner Animal Planet’s Yeh Mera India Discovery Networks Asia-Pacific (South Asia) Discovery Networks Asia-Pacific (South Asia)
B. Product Brand Development Campaign of the Year
Award Campaign title Client Agency
Winner Virgin Mobile Australia – Fair Go Bro Virgin Mobile Australia One Green Bean & Havas Worldwide Sydney
Certificate of Excellence Mortein Kill/Save Louie the Fly Reckitt Benckiser Red Agency
C. Consumer Launch Campaign of the Year
Award Campaign title Client Agency
Winner Making Nestlé Top BenNaNa in China Nestlé Ogilvy Public Relations Beijing
Certificate of Excellence Celebrating Malaysia over a cup of Lipton Unilever Malaysia Edelman Malaysia
Honourable Mention Pacquiao Positive Pepsico International DDB Philippines
D. Healthcare: Ethical Campaign of the Year
Award Campaign title Client Agency
Winner Viagra – getting on top of sexual taboos in China Pfizer Weber Shandwick
Certificate of Excellence Charting New Frontiers in COPD Management Takeda Pharmaceuticals Weber Shandwick
Certificate of Excellence Insulin Mambo Sanofi Taiwan MediCom Communications Consultants
E. Technology Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Snapshot of Australia’s Digital Future Text100 and IBM Text100 and IBM
F. Business-to-Business Campaign of the Year
Award Campaign title Client Agency
Winner Snapshot of Australia’s Digital Future Text100 and IBM Text100 and IBM
Certificate of Excellence Growing Pains: Honeywell Aerospace’s Mission to Modernise Air Traffic Honeywell Aerospace Waggener Edstrom Worldwide
Honourable Mention The Tax Institute – 2012 media relations campaign The Tax Institute Sefiani Communications Group
G. Employee Communications Campaign of the Year
Award Campaign title Client Agency
Winner EM Asia Games – Further, Faster, Stronge: Pfizer Employee Communications
Campaign
Pfizer EM Asia Edelman Hong Kong
Honourable Mention Merci Campaign L’Oréal Korea L’Oréal Korea
H. Regional PR Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Ford EcoSport Reveal Ford Motor Company Team Ford
Honourable Mention Visa go Hong Kong Super Shopper 2012 Hong Kong Tourism Board Hong Kong Tourism Board
I. Corporate Branding Campaign of the Year
Award Campaign title Client Agency
Winner The ‘+’ Project by Philips – Crowd Sourcing Ideas for Health and
Well-Being in Asia
Royal Philips Electronics OneVoice (FleishmanHillard)
Honourable Mention The Ride Back Home Lenovo Ketchum Hong Kong
J. Public Affairs Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Securing FP Markets’ future NA Hill+Knowlton Strategies Australia
K. Corporate Publications
Award Campaign title Client Agency
Winner End Hunger in Australia Foodbank Australia Red Agency
Certificate of Excellence Haematology Protocol Book & Newsletter The Division of Haematology Medical Oncology and Bone Marrow
Transplantation, Department of Medicine, Queen Mary Hospital
Mind Resource Ogilvy
Certificate of Excellence Mahindra Everyday Mahindra Group Group Communications, Mahindra
L. Financial Communications Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Financial Communications Program for China Singyes Solar Technologies
Holdings
China Singyes Solar Technologies Holdings Ketchum Hong Kong
Certificate of Excellence ABM Investama IPO Communication Program ABM Investama Edelman Indonesia
M. Crisis or Issues Management Campaign of the Year
Award Campaign title Client Agency
Winner HK Electric: From sorrow to support – handling the Lamma tragedy HK Electric Nil
Certificate of Excellence McCrisis Averted – Defending a 3.15 Disaster McDonald’s Weber Shandwick
N. Public Sector Campaign of the Year
Award Campaign title Client Agency
Winner Select Your Sacrificed Animal Maritime and Agriculture Department State of Jakarta Qyvision PR
Honourable Mention “Fight Against Hepatitis B, Prevent Liver Cancer” Campaign Hong Kong Liver Cancer Foundation Mind Resource Ogilvy
O. Corporate Social Responsibility Campaign of the Year
Award Campaign title Client Agency
Winner Volvo CE’s National Excavator Operator Contest Volvo CE Daniel J. Edelman China Group
Certificate of Excellence Savings Education to Rural Communities Bank BTN Fortune PR
Honourable Mention Facebook Australia Be Bold Stop Bullying Facebook n2n communications
P. Environmental Campaign of the Year
Award Campaign title Client Agency
Certificate of Excellence Kimberly-Clark Taiwan-Lead the World in Essentials for a Better Life Kimberly-Clark Taiwan OneForAll Public Relations Consultants
Honourable Mention Powering Fans till 2018: The Ultimate Airmate Bicycle Contest Airmate Weber Shandwick
Q. Nonprofit Campaign of the Year
Award Campaign title Client Agency
Winner Driving Dogs SPCA/MINI DraftFCB New Zealand
Certificate of Excellence Preemie Hope Campaign The Korean Society of Neonatology The Communications Enzaim
Certificate of Excellence Running for HOPE HOPE Foundation for Cancer Care Strategic Public Relations Group
Honourable Mention End Hunger in Australia Foodbank Australia Red Agency
R. Best Use of Digital
Award Campaign title Client Agency
Winner The Passport Asia Pacific Breweries Singapore iris Singapore
Certificate of Excellence Pump It Forward Johnson & Johnson China VITAMINE
S. Best Use of Social Media
Award Campaign title Client Agency
Winner Mortein Kill/Save Louie the Fly Reckitt Benckiser Red Agency
Certificate of Excellence Driving Dogs SPCA/MINI DraftFCB New Zealand
Certificate of Excellence Changi Airport as an Aviation Hub Changi Airport Group Changi Airport Group
Honourable Mention Social relay for clean online communications SK Telecom Edelman Korea
T. Best Use of Analytics
Award Campaign title Client Agency
Honourable Mention Microsoft Advertising Influencer Engagement Microsoft Advertising Waggener Edstrom Worldwide
U. Promotional Activity of the Year
Award Campaign title Client Agency
Winner Driving Dogs SPCA/MINI DraftFCB New Zealand
Certificate of Excellence Back to Basics: Starbucks Espresso Journey Starbucks Coffee Japan Dentsu Public Relations
Certificate of Excellence ClimaCool Running Campaign adidas Burson-Marsteller
Honourable Mention Thomas & Friends Guinness World Record Campaign in China Mattel FleishmanHillard
Campaign of the Year
Award Campaign title Client Agency
Winner Driving Dogs SPCA/MINI DraftFCB New Zealand
V. Young PR Professional of the Year
Award Campaign title Client Agency
Winner Terry Lim, Changi Airport Group
AA. Brand Communicator of the Year
Award Campaign title Client Agency
Winner Changi Airport Group (Singapore)
W. PR Agency Head of the Year
Award Campaign title Client Agency
Winner Glenn Osaki, MSLGROUP Asia
X. PR Consultancy of the Year
Award Campaign title Client Agency
Winner Red Agency
Y. Mid-Size Network of the Year
Award Campaign title Client Agency
Winner Bite
Z. Asia Pacific Network of the Year
Award Campaign title Client Agency
Winner MSLGROUP Asia
**Note: Credits published as provided by participants.

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